I love when companies use marketing projects to benefit the world. Sure, some of it is just romanticized to make companies look good while directing traffic to their website, but Snickers has done a great job with branding. Right now when you buy a Snickers bar, there is a code on the wrapper you can enter into the website to donate meals to "bar hunger." So clever. Plus, who doesn't love feeling good about yourself for buying chocolate? The screenshot is what you see after entering the code. Excellent website design to boot.